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We worked with Dynamix to create and develop a new brand for Servian. A very interesting, free thinking, enterprising group of technical people.
The Servian business consisted of 5 business units, each with distinct function and purpose. We developed a series of icons and appropriate colour theory to help explain the hierarchy and the sub-brands.
An interesting design challenge, as each business unit identity had to look obviously different, yet, still look all part of the one family.
A lengthy design development period delivered a striking and positive new set of business communications for the company. The logo was conceptualised, developed, nurtured, re-worked tweaked and carefully crafted.
Design aspects of the new icons and logo device provided inspiration for the construction and development of a raft of supporting brand elements.
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