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We worked with our friends at Dynamix to produce a communications and sales kit to promote the new range of teas from the premium range of Sir Thomas Lipton.
The scope involved developing a B2B comms pack to promote the premium new packaging and explain the quality virtues of the complete range of new teas - sampling kit was also included.
Taking design cues from the new packaging - we used large moody areas of black, with subtle gold highlights and colour coded touches inspired by the range indicator palette. Combining deliciously styled photography with bold typographic treatments we created a tone and presentation perfectly suited to the highest quality tea.
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