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The challenge of creating a whole new identity is always pretty exciting. In this case it was for a new player, destined to pioneer their market in the high risk training space.
We created a name that was short, sharp and easily recognisable.
Quality, hard work, determination, good character were all attributes associated with effective teaching and training. Particularly in the area of high risk - where safety and good decisions under pressure are a big priority.
With completely unique full onsite training facilities, setting the benchmark in training and producing students of the highest calibre is the mission.
We created and developed the brand positioning and framework, including all assets, training guides, online presence as well as the usual Brand Guidelines document.
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